The Gentleman Floris grooming range has been built around the foundation of our most iconic fragrance, with its origin in understated style and character. Introduced in 1951, No. 89 takes its name from the number of the Floris shop in Jermyn Street.
Timeless, Stylish, Refined, No.89
Devoted followers included Ian Fleming. Warmed with a touch of spicy nutmeg, the floral heart is underscored by the dominant woody accord of sandalwood, cedarwood and vetiver. The epitome of refined elegance for the knowing and definitive gentleman.
Scent has the power to draw on our personality and spark nostalgia each element reminding you of some aspect of who you are and where you’ve been. Our gentlemen’s fragrance collection spans nearly 300 years of development and already shares moments with the lives of so many iconic men. Always with a nod to the way things used to and should be done, our latest creation is firmly grounded in the ways of modern London.