Floris are thrilled to launch Jermyn Street Eau de Parfum this August, an acknowledgement of what has been the backbone of the family business for nearly 300 years – London and our home at 89 Jermyn Street.
The fragrance, like its inspiration, has the feel of refined elegance, understated class and style.
The scent brings together a celebration of the immediate world around us, where we still develop and sell our fragrance, with all the diversity and excitement that it offers. Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity.
Nearly 300 years later, we observe little has changed.
Drawing on notes of gin and old copper stills, with a splash of lemon, an initial burst of citrus and green notes have been blended with the abiding masculine vetiver which runs through the fragrance from its introduction in the base. This is supported in the heart with, as well as juniper, a contemporary twist of coriander, also a subtle compliment in gin creation.
The fragrance also draws on green woody notes of the London Plane – London’s most popular tree, which still stand with stoic reliance proudly in front of the store today.
Amber, cedarwood and musk are crafted to represent the delicate scent of crisp cotton inspired by the renowned shirtmakers taking up residence in the iconic and discreet shopping destination named after Henry Jermyn in 1664.
This new fragrance is an iconic modern unisex classic which is infused with the fabric of Jermyn Street throughout the centuries.
Jermyn Street Eau de Parfum is part of the Floris Private Collection and is available to purchase in store and online.