Floris are thrilled to launch Jermyn Street Eau de Parfum this August, an acknowledgement of what has been the backbone of the family business for nearly 300 years – London and our home at 89 Jermyn Street.
THERE ARE THREE STAGES
TO THE PERFECT SHAVE
The tradition of the daily routine
FACE WASH / FACE SCRUB
Prepare the skin by massaging in a cleansing wash and freeing stubble with invigorating scrub
3 PIECE SHAVING SET / SHAVING CREAM
Use a fresh razor and apply plenty of product, shaving in the direction of the facial hair
AFTERSHAVE BALM / EYE CREAM / MOISTURISER
Calm and comfort the skin with a fixed post shave routine while rejuvenating signs of dullness
IN THE HEART OF PICCADILLY
LIES JERMYN STREET, THE DESTINATION FOR GENTLEMEN’S STYLING.
Found at its centre, at No. 89, is Floris, renowned perfumer and home to iconic men’s fragrance for nearly 300 years.
Today, our experience in scent meets our skincare expertise with the Gentleman Floris; the perfect blend of understated style and substance.
Jermyn Street Observations
The gentleman’s edition
Floris has created in ‘The Gentleman Floris’ a range of high quality skincare and grooming products to cater to the tradition of the daily routine with the impeccable results of a British perfumery institution.
Our in-house team produce unique and timeless creations, all of which are given approval by Edward Bodenham, the Floris ‘nose’ and 9th generation of the Floris family.
Latest Events at No.89
From the cellar of Floris
Join Floris ‘nose’ Edward Bodenham and his team as they host an exclusive evening Glenfiddich whisky team. Spend the evening learning about fragrance compered by Edward while getting a lesson in whisky tasting from the Glenfiddich experts.
Floris ‘nose’ Edward Bodenham and his team as they host an exclusive evening with Sautter cigars of Mount Street and Knightsbridge. Sautter, the world renowned London Cigar store, was founded over 50 years ago in the heart of fashionable Mayfair.
Throughout June and to celebrate the launch of The Gentleman Floris Grooming Range, Floris will be hosting a series of free grooming pop up experiences with respected barber Carmelo Guastella and Floris perfumery ‘nose’ Edward Bodenham.